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D&AD New Blood 2015 - Airbnb

About

This project is a concept designed to answer Airbnb's New Blood 2015 brief which asked how Airbnb can creatively empower it's existing audience and grow the sense of belonging. The idea of this project was to create pop-up homes all around the world. The homes that would be displayed are existing homes of current Airbnb hosts. By sharing these pop-up homes we are creating a conversation between the existing Airbnb community and people who are yet to discover what it is all about. 

Alongside the physical aspect of this project we also created a digital platform in which to seek and share experiences gained through Airbnb. Our digital presence, in the form of an app, allows users to upload photos, videos and stories onto the Airbnb network. This content can then be seen by the rest of the app users, allowing the community to use this information to find the best locations and experiences whilst travelling. 
D&AD New Blood 2015 - Airbnb
Published:

D&AD New Blood 2015 - Airbnb

This project is a concept designed to answer Airbnb's New Blood 2015 brief which asked how Airbnb can creatively empower it's existing audience a Read More

Published: